A survey in Sweden has revealed a strong interest among players in bonuses

A recent survey in Sweden reveals that both licensed and unlicensed online casino users are primarily attracted by bonuses. Conducted on behalf of the country's gambling regulator, the study indicates that nearly one-third of local players engage with online slots at least once a quarter.
The findings were confirmed by Spelinspektionen, Sweden's national gambling regulatory authority. The survey reflects the behavior patterns of adult Swedes who prefer online entertainment. Data collection firm SKOP invited 10,994 individuals aged 18 and older to participate, with 4,408 responding.
According to the survey, 28%—or 1,251 respondents—reported playing online slots at least once a quarter. Meanwhile, 26% indicated they spin the reels once a month, and 15% do so weekly.
The majority of Swedes favor licensed sites, with only 8% admitting to playing on unlicensed platforms. Among them, 6% did so intentionally, while 2% were unaware of the casino's status.
Researchers expressed skepticism about whether all respondents had indeed played on unregulated sites. When asked to name the illegal operators they frequented, several participants mentioned casinos that are actually licensed. According to Spelinspektionen, only a few of these are regulated gaming sites with local operating permits.
When asked how they discover casinos, the majority of respondents (36%) said they received recommendations from other users, while 27% believed they followed advertising suggestions.
Regarding why some individuals prefer unlicensed platforms, the most common response was the attractive bonus offers. Others stated they chose unlicensed sites because they had been blocked on Spelpaus, a local self-exclusion service used by about 9% of the country's gambling population.
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