At SoftSwiss, the role of bonus policies in player engagement has been highlighted

Attracting new players is a crucial task for casinos. However, retaining them may pose an even greater challenge, which can be addressed through the implementation of various features, bonuses, and tournaments. This insight was shared by Alina Ziatikava, the owner of SoftSwiss.
During a presentation on user engagement and retention tools available on the SoftSwiss online casino platform, Alina emphasized the importance for operators to adopt strategies that "keep customers in the game" and enhance interest in their offerings.
According to her, SoftSwiss has a range of intriguing bonus cases featuring automatic cashback aimed at boosting user acquisition. These bonuses apply to players who have made several deposits recently but have not yet "struck it lucky."
She pointed out that, in addition to general rewards, the SoftSwiss platform allows for personalized promotions for individual players and the ability to restrict certain users from receiving bonuses upon request.
"In our company, we believe that bonuses are a kind of foundation upon which everything is built—they not only help retain customers but also attract new ones. Our visitors don’t need to do anything special; they simply register at the casino and start playing," Ziatikava stated.
Alina also confirmed that SoftSwiss employs "invisible" tournaments to help retain users. "Players were simply informed that a competition would take place on a specific day, for example, over a two-hour period. However, no exact time was provided. This approach received positive feedback, encouraging many people to spend more time on the casino site," Ziatikava admitted.
By offering bonus points and opportunities to elevate their status, the platform aims to generate additional interest in partner resources while monitoring customer activity.
It’s worth noting that SoftSwiss has officially announced a contract signing with Blueprint Gaming.