In Sweden, 77% of users engage with legal gambling sites

The Swedish Trade Association for Online Entertainment (BOS) has released a new report on the iGaming market, examining the extent to which players are opting for licensed gambling sites. The report was prepared by the company Skop and surveyed a total of 9,850 individuals, of whom approximately 3,000 had engaged in online gambling at least once a quarter.
According to the findings, 77% of participants, or 2,439 individuals, were aware that the site they chose held a Swedish gambling license. Collectively, they spent 467,287 Swedish kronor (approximately 3.66 million rubles). Additionally, 11% of respondents (163 individuals) admitted to playing on platforms without a government license, spending a total of 64,223 Swedish kronor (around 503,000 rubles). Meanwhile, 12% of participants (302 users) were unsure whether the gambling site they used was licensed, and they spent 73,611 Swedish kronor (over 576,000 rubles).
The survey included questions about whether participants had played on licensed sites, when they last placed a bet, and how much money they spent. The results indicated that the highest percentage of individuals choosing legal platforms was in the sports betting sector, at 84%. In contrast, the figure for the online casino market dropped to 72%.
The Swedish government has set a target to achieve a 90% compliance rate, similar to that of neighboring Denmark, meaning that it expects nine out of ten users of gambling sites to select platforms with a Swedish license.
As of July 1, 2023, under Sweden's Gambling Act, companies wishing to operate in the country must obtain a B2B license. This requirement applies to all brands involved in the production, supply, installation, or modification of gaming software used in online gambling.
In other news, Bally’s has received preliminary approval to open a temporary casino in Chicago.