Macau casino operators have introduced the Big/Small 7 bet to boost revenue
The Big/Small 7 option operates similarly to the popular Lucky 7 bet. However, it requires casino patrons to predict whether the winning hand consists of two or three cards. This added element enhances the game's dynamics and, as analysts George Choi and Timothy Chau note, is likely to increase player engagement. Furthermore, this option is expected to drive additional revenue growth by improving the retention rate.
The introduction of side bets in Macau is following two strategic paths. Casinos like Wynn, MGM, and Melco have adopted a "less is more" approach by eliminating traditional Lucky 6 and Lucky 7 bets. In contrast, operators Sands China and Galaxy Entertainment have opted for maximum coverage, offering players a full range of available side bets.
These new options were launched in August, a month that typically sees the highest influx of tourists to Macau. As a result, the average bet size has increased by 10% year-on-year.
According to Citigroup, Galaxy Entertainment remains the leader in the premium segment, holding approximately 34% of the market, followed by Sands China with a 23% share.
Analysts also report a rise in the number of high rollers in Macau's casinos. In August, there were 32 players making large bets, compared to 25 last year. The highest bet of the month reached HK$450,000 (approximately US$57,500), placed by a visitor in the VIP Horizon Room at Galaxy Macau.
It’s worth noting that the gaming industry in Macau has achieved its highest revenue levels since 2020.
Blog
Explore more interesting news
Amigo Gaming has announced a new partnership with Elantil, a company renowned for its flexible, modern, and operator-focused approach. As part of the agreement, the ...
The Brazilian Senate's Economic Affairs Committee (CAE) has approved a bill to gradually increase the gross gaming revenue (GGR) tax for casino operators from 12% ...
Pragmatic Play has announced a new partnership with Loterías Torito, aimed at strengthening the provider's position in the regulated Peruvian iGaming market. This agreement will ...
Lotte Tour Development Co. Ltd, the owner of the South Korean casino Jeju Dream Tower, has released its financial results for November 2025. During this ...
Genting Malaysia's revenues significantly exceeded forecasts for the third quarter of 2025. The group's total revenue rose by 22% year-on-year, reaching $813 million (63.6 billion ...
A user of the online casino DraftKings in Michigan has set a new record for the American gambling industry by winning the largest jackpot in ...
Content provider for online casinos, Amigo Gaming, is continuing its expansion in Latin America. The company has announced an extension of its strategic partnership with ...
The regulated sectors of online betting and land-based gambling have played a crucial role in the significant increase in Brazil's tax revenues in October and ...
Finland is steadily moving towards the licensing of its iGaming sector. Today, the country's authorities published two draft technical documents that will form part of ...
BGaming, a prominent game developer, has been honored with the prestigious SiGMA Central Europe Award for "Best Casino Game of 2025" for its viral hit, ...
The iGaming industry in Ontario set record results in October 2025, achieving its highest figures since the launch of the regulated market in 2022. According ...
Booming Gaming has announced a partnership with online casino operator Placard, marking the supplier's debut in Portugal's regulated iGaming market and strengthening its presence in ...
