written and last updated by
Sam Smith at
11 Aug 2025
Journalist, Editorial Department
Major casino operators in Macau are actively embracing innovation in a bid to boost gross gaming revenue (GGR). A key new feature is the introduction of the Big/Small 7 bet, which, according to analysts at Citigroup, has already been implemented in many of the region's leading establishments.
The Big/Small 7 option operates similarly to the popular Lucky 7 bet. However, it requires casino patrons to predict whether the winning hand consists of two or three cards. This added element enhances the game's dynamics and, as analysts George Choi and Timothy Chau note, is likely to increase player engagement. Furthermore, this option is expected to drive additional revenue growth by improving the retention rate.
The introduction of side bets in Macau is following two strategic paths. Casinos like Wynn, MGM, and Melco have adopted a "less is more" approach by eliminating traditional Lucky 6 and Lucky 7 bets. In contrast, operators Sands China and Galaxy Entertainment have opted for maximum coverage, offering players a full range of available side bets.
These new options were launched in August, a month that typically sees the highest influx of tourists to Macau. As a result, the average bet size has increased by 10% year-on-year.
According to Citigroup, Galaxy Entertainment remains the leader in the premium segment, holding approximately 34% of the market, followed by Sands China with a 23% share.
Analysts also report a rise in the number of high rollers in Macau's casinos. In August, there were 32 players making large bets, compared to 25 last year. The highest bet of the month reached HK$450,000 (approximately US$57,500), placed by a visitor in the VIP Horizon Room at Galaxy Macau.
It’s worth noting that the gaming industry in Macau has achieved its highest revenue levels since 2020.
