Playson has developed the Cash Blast tool to enhance player retention and engagement

Renowned game and software developer for online casinos, Playson, has launched a new promotional tool called Cash Blast, aimed at "rewarding and ensuring steady growth in customer engagement."
This innovative mechanism allows players to receive random cash rewards while playing Playson slots. Prizes will be distributed during a special promotional period, and any user can trigger a prize spin during their gaming session.
"We are proud to unveil this exciting feature to our partners and supporters. The Cash Blast tool will forever change the way players interact with Playson’s cutting-edge products. Players will know they have an extra chance to win big, not just through traditional spins," commented Anna Guseva, owner of Playson, on the announcement.
She added, "By utilizing a sophisticated algorithm, we can analyze gaps during promotional periods when player activity is low. This is why our team developed the Cash Blast tool—to keep users entertained throughout the entire promotional period, not just at the start."
While the Cash Blast feature is active, players will receive pop-up notifications welcoming them and informing them about the activation of the tool. They will also have the ability to track the remaining cash payouts they are eligible to receive during a specific session, with this information displayed on the top panel of the machine's screen.
It has been reported that this technology requires no further integration and does not affect the game's RTP (Return to Player). Additionally, initial network promotions featuring Cash Blast have shown an increase in average spins and customer retention, providing operators with enhanced support for improving user engagement.
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