written and last updated by
Sam Smith at
29 Oct 2025
Journalist, Editorial Department
Gaming content provider Pragmatic Play is continuing to strengthen its presence in Latin America. The company has announced an expansion of its partnership with operator DoradoBet through a new agreement to launch its innovative Smart Studio product in Peru. This move marks the introduction of customized live games from Pragmatic Play to the Peruvian market.
As part of this enhanced collaboration, Smart Studio content will be launched on the DoradoBet platform. This solution allows for the creation of personalized environments for live casinos that fully reflect their visual identity and strategic positioning. By utilizing intuitive branding tools, the operator will be able to offer players a more immersive and unique experience, thereby increasing audience engagement.
Victor Arias, Vice President for Latin America at ARRISE (a subsidiary of Pragmatic Play), noted the growing popularity of Smart Studio in the region. He stated that this partnership expansion with DoradoBet reflects the increasing demand for customizable environments in live casinos. This solution not only enhances the gaming experience but also significantly boosts brand visibility in competitive markets.
Augusto Pflueger, CEO of DoradoBet's Peru division, confirmed that this new phase of collaboration with Pragmatic Play aligns perfectly with the company's strategy to create unique offerings in the live casino segment. He emphasized that Smart Studio provides them with all the necessary tools to enhance branding right at the gaming tables.
It is worth noting that Pragmatic Play's slots have ranked among the best across all key markets for online casino Bet365.
