written and last updated by
Sam Smith at
27 Oct 2022
Journalist, Editorial Department
Soft2Bet, the company behind brands like Betinia and Yoyocasino, has announced a new partnership with online casino studio OnAir Entertainment this week. OnAir has developed its own digital branding technology, enabling leading operators like Soft2Bet to offer their players a unique and immersive experience.
Under the terms of the agreement, Soft2Bet will not only be able to introduce new live gaming experiences to complement OnAir Entertainment's extensive portfolio but will also participate in the creation of five new branded roulette tables. These tables are being designed for some of the operator's largest brands. According to OnAir representatives, the fresh content will provide clients with "the optimal live casino experience."
Daniel Mitton, Soft2Bet's Gaming Director, stated, "One of our key goals as a company is to lead the way as a provider of diverse and truly engaging product offerings. We are excited that our content now speaks for itself."
In a statement, Soft2Bet highlighted that OnAir Entertainment, established in 2020, has been able to deliver exciting products and a promising roadmap to its clients. The studio's proprietary digital branding solution allows it to position itself among other top-tier suppliers and achieve key results for its partners.
Simon Field, Commercial Director of OnAir Entertainment, added, "We are thrilled to have struck a deal with a leading platform provider like Soft2Bet. The company's revamped platform is truly a sensational gaming destination."
Field also noted that his team "can’t wait" for their curated library of real-time gaming content to be integrated into the provider's platform. OnAir Entertainment hopes that its products will offer a captivating and unique experience to a wide range of clients.
Additionally, it’s worth mentioning that the recent Responsible Gaming Week has set new viewership records.
