written and last updated by
Sam Smith at
13 Aug 2025
Journalist, Editorial Department
Provider Pragmatic Play continues its expansion in the Latin American market with a new partnership agreement with online casino Sellatuparley. As part of this deal, the operator will integrate the advanced Smart Studio solution into its platform.
This agreement will enable Sellatuparley to offer fully personalized Live Casino broadcasts, combining bespoke design with Pragmatic Play's premium content. The solution allows the operator to create unique gaming environments, enhancing brand identity and improving user engagement on regulated markets across Latin America.
Smart Studio offers extensive branding opportunities and flexible customization options. The technology enables operators to tailor the aesthetics and functionality to their individual style. Its integration grants Sellatuparley access to advanced creative control tools and deeper audience interaction in the region.
The launch of Smart Studio marks a new phase in the long-standing partnership between the two companies. Pragmatic Play emphasizes that modular and high-performance solutions like this one support operators' growth in key commercial regions.
Victor Arias, Vice President of Pragmatic Play for Latin America, stated, "Sellatuparley has been a valuable partner for many years. We are excited to elevate this collaboration through the integration of Smart Studio. Latin American players appreciate authenticity, and now the operator can offer Live Casino content that feels tailor-made for its customers."
Freddy Saavedra, Marketing Director at Sellatuparley, added, "We are proud to strengthen our partnership with Pragmatic Play. This new deal perfectly aligns with our strategy to provide personalized, premium-level content to players in Latin America. Smart Studio is a powerful solution that helps us stand out and grow."
It is worth noting that Pragmatic Play is solidifying its position in Latin America through its partnership with Más 1×2.
