written and last updated by
Sam Smith at
14 May 2025
Journalist, Editorial Department
Pragmatic Play has expanded its partnership with Juega en Línea, providing the operator with its innovative Smart Studio solution. This move strengthens the company's position in the rapidly growing Latin American market.
The new agreement builds on a partnership that began in 2021, when Pragmatic Play integrated its slots, live casino games, and virtual sports content into the Juega en Línea platform.
Now, the provider will offer customized and localized live casino tables as part of the Smart Studio solution, making them accessible to Juega en Línea's entire audience in the region. Smart Studio features various levels of customization and branding, allowing operators to control the visual elements and atmosphere of the gaming experience using cutting-edge technology.
The solution will include popular titles such as VIP Blackjack and Lucky 6 Roulette. This deal enables Pragmatic Play to further enhance its live casino offerings in the Latin American market, providing unique and engaging content to leading operators in the region.
Victor Arias, Vice President of ARRISE Powering Pragmatic Play for Latin America, commented on the deal: "Expanding our collaboration with Juega en Línea and delivering customized content for their clients is a significant achievement for the company. This tailored approach to live casino underscores our commitment to creating high-quality content that resonates with local audiences and enhances player engagement worldwide."
Mechita Moreno, Marketing Director at Juega en Línea, added: "Our partnership with Pragmatic Play brings substantial value to our clients. The addition of Smart Studio will further enhance our existing live casino offerings. The ability to tailor experiences to audience preferences allows us to deliver a premium and truly captivating experience."
As a reminder, Pragmatic Play will showcase its unique Experiences Beyond Olympus concept at the SBC Summit Americas.
