BGaming plans to continue its collaboration with Snoop Dogg following the release of their joint slot game

Online gaming provider BGaming is set to continue its collaboration with the renowned artist Snoop Dogg. The company previously partnered with the rapper to create the branded slot game "Snoop Dogg Dollars."
BGaming's CEO, Marina Ostrovtsova, confirmed plans for further collaboration during a recent interview at the SBC Summit in Lisbon. She referred to the musician as a "great icon," adding, "Snoop Dogg is undoubtedly one of the most iconic figures and influential personalities on a global scale. His team was actively involved in developing the visuals we created. I think it's really cool to tell the world that we are working with Snoop Dogg and his team. The voiceover we added to the game is probably the coolest thing, and it brings a unique character to the experience."
Ostrovtsova noted that the provider will continue to partner with influencers who share BGaming's vision. For instance, the company is currently collaborating with the gaming and streaming platform Kick. "We definitely plan to keep evolving and producing content that aligns with user preferences. We are deeply engaged in understanding players," the CEO stated.
BGaming is also actively working with artists through its "When Art Meets Gaming" project. During visits to various countries, the company hires local talents to "bring to life" characters from its slot offerings.
A recent example of this collaboration is BGaming's project with Portuguese street artist Gonzalo MAR. He reimagined the characters from the slot games using floral and leafy patterns. "We love pushing boundaries and always say that this can be achieved through collaboration... This is already our seventh partnership, and we add something new every time we team up with a new artist," Ostrovtsova remarked.
Notably, BGaming has also released a new crash game titled "Top Eagle," featuring a top-down view.