written and last updated by
Sam Smith at
27 May 2025
Journalist, Editorial Department
Booming Games has announced the appointment of Craig Esling as its new Director of Games. This move reflects the provider's strategic focus on enhancing its creative direction and expanding its product lineup.
Esling brings over 12 years of experience in the iGaming sector, having held leadership positions at companies such as IGT PlayDigital, iSoftBet, and ESA Gaming. Previously, he served as Creative Director and Head of Innovative Gaming Solutions, overseeing the development of numerous slots and creative initiatives.
Throughout his career, Craig Esling has been instrumental in building HTML5 development teams, guiding design from concept to launch, and managing product roadmaps. His combined expertise in slot mechanics, artistic direction, and strategy has made him a prominent figure in the online casino industry.
At Booming Games, Esling will lead the gaming division, responsible for creative strategy, product planning, and the release of new slots for regulated markets.
Commenting on his appointment, Craig Esling stated, "I am excited to join Booming Games at such an exhilarating time. My new team is characterized by a truly inspiring passion for game creation. I look forward to contributing to a new generation of outstanding slots and ensuring that our collection continues to exceed the expectations of casino visitors worldwide."
Esling's appointment comes shortly after Booming Games' entry into the African market, made possible through a partnership agreement with World Star Betting.
Moritz Blume, Vice President of Games at Booming Games, added, "Craig's arrival marks a significant milestone in our company's development. His leadership skills and exceptional creative vision align perfectly with our mission to create top-tier gaming products. We are thrilled to welcome him to the team and are confident that he will make a substantial contribution to the company's future."
As a reminder, Booming Games recently launched its festive slot, Easter Classics, featuring payouts of up to 2000 times the bet.