written and last updated by
Sam Smith at
13 Dec 2022
Journalist, Editorial Department
Bragg Gaming Group has announced the launch of new content in partnership with BetMGM in Michigan. Their games will now be available to six iGaming operators across three North American markets.
The introduction of this new content and technology with BetMGM is part of an ongoing collaboration between Bragg’s Spin Games studio and the operator, which has been in place for several years and spans New Jersey, Michigan, and Pennsylvania.
According to H2 Gambling Capital, the online casino market in Michigan is on track to achieve a gross gaming revenue of over $1.5 billion this year. Additionally, Eilers & Krejcik Gaming has identified BetMGM as the market leader, holding a 38% share. Representatives from Bragg Gaming Group reported an increase in revenue from $12.9 million to $20.9 million in 2021. This new partnership is expected to further expand the iGaming market in North America and yield even more significant results for both companies.
Lara Falzon, President and Chief Operating Officer of Bragg Gaming Group, stated, “We have focused on expanding our existing relationships with iGaming operators in North America to include content from new proprietary studios and exclusive games from our latest collaborations with third-party companies. This new launch with BetMGM further enhances our successful execution of a strategy that we expect will help ensure stable long-term growth.”
Previously, Bragg Gaming Group consolidated all its brands under a single name.
