written and last updated by
Sam Smith at
05 Sep 2022
Journalist, Editorial Department
Pariplay has been approved as a registered supplier for Buenos Aires, Argentina. The license, obtained through an independent lottery conducted by the Buenos Aires government (LOTBA), grants the NeoGames subsidiary access to one of the most dynamic cities in Argentina's online sector.
With a population of three million, Buenos Aires presents significant growth potential for iGaming providers. Currently, Pariplay offers local operators a wide portfolio of localized content through its Fusion aggregation platform.
Adrian Bailey, Managing Director of Pariplay, stated, "The autonomous city of Buenos Aires is of immense importance to the industry. Overall, Latin America is a region we are particularly focused on, and this city, in particular, holds tremendous potential."
Bailey also mentioned that Pariplay is looking forward to fruitful collaborations with operators to provide players with the broadest range of content available in the market, including games with a distinct local flavor. The provider's team is actively working on localizing its content.
The company continues to expand in Latin America, already having a presence in the markets of Mexico and Colombia. Jorge L. Morales, Pariplay's Director for Latin America and the Caribbean, noted that Buenos Aires is one of the fastest-growing cities in the entire Latin American region when it comes to online gambling.
Morales added that the newly acquired license is a significant milestone for the provider in the region. The company is eager to establish new partnerships with local businesses and participate in the development of this new regulated market.
In related news, Beter Live has launched Gravity Blackjack.
