written and last updated by
Sam Smith at
12 Aug 2025
Journalist, Editorial Department
Entain representatives reported a 7% increase in group net gaming revenue (NGR) for the first half of 2025, reaching £2.63 billion (₽281.59 billion). Strong performance in key markets has prompted the company's management to raise its annual forecast.
Revenue for the period amounted to £2.60 billion (₽278.38 billion), marking a 3% increase. Gross profit also rose by 3%, reaching £1.59 billion (₽170.22 billion). Adjusted EBITDA grew by 11% to £583.4 million (₽62.42 billion), while operating profit saw the most significant increase, soaring by 52% to £437.6 million (₽46.85 billion).
In the UK and Ireland, revenue from the iGaming segment surged by 21%. Sports betting revenues increased by 16%, and the online casino segment saw a 23% rise. This revenue growth is attributed to improved customer experience and the easing of regulatory restrictions.
In Brazil, the company's revenues grew by 21%, while in Italy and Australia, they increased by 7%. The gaming establishments in New Zealand reported a 12% revenue boost, thanks to the launch of the Betcha brand. In Central and Eastern Europe, revenues rose by 7%, driven by a 14% increase in online performance from the Croatian brand SuperSport and a 2% rise from the Polish operator STS.
BetMGM, the joint venture between Entain and MGM Resorts, reported record results, with total gaming revenue for the operator increasing by 35%. Online sports revenue surged by 61%, while iGaming revenue grew by 28%.
Following the release of these financial results, Entain representatives updated their revenue forecasts for the second half of 2025. The company expects a 7% increase in online revenue and an EBITDA range of £1.1 to £1.15 billion (₽117.78 to ₽123.13 billion).
Notably, Entain employees reported a 6% increase in net gaming revenue.
