EveryMatrix Upgrades Lotteries and Sports Betting in Hungary

EveryMatrix has secured a significant commercial initiative by winning an open tender to become the leading software provider for sports betting for Szerencsejáték, the operational arm of the Hungarian state lottery.
This victory will enable EveryMatrix to develop a new comprehensive and advanced product for sports betting under the TippmixPro brand, which is associated with Szerencsejáték's online betting operations. All features and components of TippmixPro will be upgraded through integration with the OddsMatrix betting platform and related data streams, ensuring performance, security, and scalability for the brand's loyal customers.
Zoltan Horvath, the Sports Betting Director at Szerencsejáték, welcomed EveryMatrix as their new technology partner, stating, "We are very pleased to have reached an agreement with EveryMatrix after a thorough and highly competitive tender process. We are confident that we have chosen the ideal partner. We have ambitious plans to expand and enhance our sports betting offerings in the regulated market, aiming to create unparalleled entertainment for Hungarian players, and we firmly believe that we will achieve this through our new collaboration."
Founded in 1991, Szerencsejáték is recognized as Hungary's largest gaming group. The government has authorized the operation of lotteries and the sale of sports betting services through their network of 7,700 points across the country.
With this partnership, Szerencsejáték becomes EveryMatrix's sixth global lottery partner, joining a roster that includes Norsk Tipping, OPAP Greece, The Malta National Lottery, and Veikkaus Finland.
EveryMatrix's management emphasized the importance of this collaboration, which will help Szerencsejáték increase its investments in Hungarian public, cultural, social, medical, and sports initiatives.
Stian Hornsletten, Chief Commercial Officer of EveryMatrix, remarked, "Winning the tender for the Szerencsejáték contract puts us ahead of our competitors. This further underscores the quality of our technological solutions, services, and expertise across various elements, from sportsbook management and player account management to bonuses, payments, and affiliate programs. We are excited to collaborate with SZRT and look forward to supporting them on their digital journey this year and beyond."
Previously, we reported that the provider BoldPlay had struck a deal with EveryMatrix.