Full House Resorts is implementing the Synkros casino management system at American Place
The permanent American Place complex is expected to launch in approximately three years. It will feature a global casino, a sportsbook, a luxury boutique hotel, a 1,500-seat entertainment venue, and a variety of restaurants and bars.
Daniel R. Lee, President and CEO of Full House Resorts, commented: “With Synkros at the core of The Temporary by American Place, our guests can immediately start receiving personalized rewards, offers, and messages on-site. When the permanent American Place casino opens, all earned rewards and related benefits will seamlessly transition to the new facility, which will offer even more entertainment options.”
The Temporary by American Place serves as a testing ground for the implementation of Oracle Analytics from Synkros, in addition to a comprehensive marketing package. The Synkros system is already in use at all other Full House Resorts properties.
Tom Jingoli, Executive Vice President and Chief Operating Officer of Konami Gaming, stated: “Full House Resorts brings an innovative approach to every casino it operates, and American Place is the latest venue designed to entertain guests with its experience. With the flexible system architecture of Synkros and its marketing tools, along with reliable integration, we are excited to support a wide range of goals and objectives within the organization’s growing real estate portfolio.”
In related news, Baha Mar Casino has announced a partnership with Quick Custom Intelligence.
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