written and last updated by
Sam Smith at
11 Nov 2024
Journalist, Editorial Department
Game Lounge, a leading player in the iGaming affiliate industry, has announced its acquisition of Two Kings Consultants B.V., the company behind the well-known site Meneer Casino. This strategic move marks Game Lounge's entry into the rapidly growing Dutch market and strengthens its influence in the region.
The acquisition adds Meneer Casino to Game Lounge's diverse portfolio. Renowned for its honest reviews, comprehensive guides, and casino comparisons, the site has become a valuable resource for Dutch players seeking reliable and regulated platforms. By joining the Game Lounge network, Meneer Casino aims to expand its reach and impact among audiences in the Netherlands.
"We are excited to welcome Martin and his team. This acquisition perfectly aligns with our growth strategy and our commitment to providing high-quality iGaming services worldwide. Meneer Casino's solid reputation and deep understanding of the Dutch market make it an invaluable addition to our network," stated Richard Dennis, CEO of Game Lounge, in a press release.
Meneer Casino offers Dutch players transparent, regulated reviews of gaming platforms, helping users make informed decisions about where to place their online bets. This acquisition provides the site with access to Game Lounge's extensive resources and industry expertise, enhancing its ability to reach even more Dutch customers.
Martin van Gest, founder and editor-in-chief of Meneer Casino, shared his thoughts on the deal: "Joining forces with Game Lounge marks an exciting new chapter for us. The core mission of Meneer Casino is to provide players with honest and reliable information so they can make the best choices. We are confident that Game Lounge's experience and resources will allow us to broaden our audience and strengthen our role as a key player in the Dutch iGaming affiliate sector."
The acquisition of Meneer Casino aligns with Game Lounge's broader goals under its "Level Up Leap Forward" initiative, which represents a continuous commitment to growth and expansion within the iGaming industry. Known for its innovative efforts in affiliate marketing, Game Lounge has focused on building a network of high-traffic sites that provide trustworthy information for players around the globe.
It is worth noting that residents of the Netherlands, Jersey, and Malta are among the most frequent searchers of iGaming-related terms in Europe.