Gaming provider Booming Games has entered the Kenyan market through a partnership with online casino operator Odibets
Under the terms of the deal, Odibets users in Kenya will have access to over 100 slots from Booming Games, including popular titles such as Burning Classics, Buffalo Hold and Win Extreme, and 64 Gold Coins Hold and Win. The provider's content is designed with a mobile-first approach, which will support the operator's efforts to diversify its gaming offerings.
Solomon Godwin, head of Booming Games in Africa, expressed enthusiasm about the partnership, stating, "We are excited to collaborate with Odibets—a strong and reputable brand in East Africa. This partnership allows us to enter one of the most vibrant and promising markets in the region."
Benedict Muriti, marketing director at Odibets, added, "Partnering with Booming Games enables us to continue delivering top-notch gaming experiences to our users. The provider's vibrant and diverse portfolio is exactly what we were looking for to enhance our platform."
The collaboration with Odibets marks a continuation of Booming Games' expansion in Africa, following a recent deal with World Star Betting. Shortly after, in May 2025, the company appointed Craig Esling as its new Director of Games, tasked with strengthening product development in regulated jurisdictions.
Esling previously worked at IGT PlayDigital and iSoftBet, bringing over a decade of industry experience to the role. He is expected to steer the company's creative strategy and game title development in a new direction.
In summary, Booming Games has appointed Craig Esling as its Director of Games to lead its expansion efforts.
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