written and last updated by
Sam Smith at
06 Dec 2022
Journalist, Editorial Department
Gaming Innovation Group (GiG) and News UK are joining forces to provide sports betting and casino content to users in the UK. Alongside exclusive offers, this content will be featured in a dedicated section on The Sun and talkSPORT websites, making it significantly easier for readers to find everything related to gambling.
According to the owners of the online publications, a key advantage of this partnership will be the combination of News UK's extensive user base and premium content with GiG's unique technology and specialized expertise in iGaming marketing. GiG plans to launch its collaboration with The Sun and talkSPORT as soon as possible to capitalize on the remaining period of the World Cup.
Tim Reynolds, Director of Betting and Gaming at The Sun, stated, "This new partnership, which includes the introduction of a dedicated section for gambling and sports betting, will significantly enhance our already rapidly growing digital portfolio. Collaborating with GiG will expand the content offered by The Sun and strengthen our relationships with partner bookmakers."
Gareth Williams, Director of Betting and Gaming at talkSPORT, remarked, "We are excited to partner with GiG to help grow our iGaming business. GiG's technology, combined with talkSPORT's comprehensive sports coverage, creates an excellent product that our readers will surely appreciate."
Jonas Warrer, GiG's Chief Marketing Officer, added, "A partnership of this scale will enable us to ensure even more beneficial collaborations with our partners in the sports betting and casino sectors."
Earlier, we reported that a new casino resort is set to open in Manila, the capital of the Philippines, in 2023.
