iSoftBet Strengthens Its Position in Europe with TonyBet Deal
The collaboration with the online slots and betting group will enable IGT PlayDigital's subsidiary to provide its content in various European countries, including Latvia, Spain, and Portugal.
Lars Kollind, iSoftBet's Head of Business Development, commented, "Partnering with TonyBet is an exciting moment for us as we continue to explore new ways to expand our footprint in Europe." He also noted that the operator has a strong presence in several key jurisdictions, and his company looks forward to introducing its titles to a new, discerning audience.
TonyBet has its own plans for expansion in European markets, with the company preparing to enter the Dutch market in the near future.
The agreement will allow the operator to offer iSoftBet's full catalog of slot games across all legal European jurisdictions. The library will include titles such as Ocean Hunter, Gold Digger Megaways, and Tropical Bonanza.
Davis Skulte, Key Account Manager at TonyBet, added, "iSoftBet provides a diverse range of content, from popular Megaways to innovative Hold and Win games. We are excited to offer these to our players across Europe."
This signing comes during a busy period for iSoftBet, following a similar agreement with Lowen Play and Alphawin, which saw the studio's games launched in Spain and Bulgaria, respectively.
Additionally, it's worth noting that provider Greentube has strengthened its position in Germany through a deal with Ruleo.
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