Parimatch Tech has officially announced the acquisition of mr.Fish and PokerMatch

Renowned technology and marketing solutions developer for the major online casino operator Parimatch, Parimatch Tech, has announced two significant acquisitions aimed at expanding its influence in the European gambling market. The brand has absorbed mr.Fish and PokerMatch, enhancing its portfolio in the gaming sector.
mr.Fish specializes in performance marketing, offering advanced user acquisition services tailored for the gambling industry, while PokerMatch is a Ukrainian online poker operator recognized as one of the leading companies in this field globally.
By integrating mr.Fish into its network, Parimatch aims to enhance its technology with a focus on Eastern Europe, where it maintains a strong position in the gaming business. The operator is concentrating on a wide range of digital services, including affiliate marketing, SEO, and customer retention.
Yuri Titkov, CEO of mr.Fish, welcomed the acquisition by Parimatch, stating, "We have been strategic partners with Parimatch Tech for quite some time. Together, we have developed marketing projects and worked on modernizing technological capabilities. This merger is a logical step aimed at strengthening our positions in several regulated markets and obtaining new licenses from reputable regulators. I believe in our team's potential, and we are focused on achieving unprecedented heights."
Meanwhile, the acquisition of PokerMatch has been described by its new owner as a "value-added product" that will enhance Parimatch Tech's entertainment offerings for its customer base. The significance of this deal is further underscored by PokerMatch's partnership with the All-Ukrainian Federation of Sports Poker and its role as the title sponsor for Ukraine's national team in this form of gambling.
It is worth noting that, according to experts, the legal gambling industry in Ukraine benefits both the state and ordinary citizens.