written and last updated by
Sam Smith at
18 Jul 2022
Journalist, Editorial Department
One of the world's leading suppliers of gaming entertainment for regulated markets has secured a B2B license in Michigan, marking its official entry into the U.S. market for the first time. CEO Johan Tornqvist described this move as a significant milestone for the company.
With this license, Play’n GO can now introduce its extensive collection of slot games to new and recently regulated jurisdictions across the United States. Michigan is the provider's debut market, meaning that fans in the state will be the first in the country to enjoy slots that have captivated players on regulated markets worldwide. Their lineup includes popular titles such as Rich Wilde and the Book of Dead, Reactoonz, Rise of Olympus, Legacy of Dead, and many more.
Tornqvist commented, “This is a landmark moment in Play’n GO’s history. We started developing casino games specifically for mobile devices long before smartphones existed, and now we are making our mark in America as a leading supplier in over 25 regulated markets worldwide. We believe we have a unique opportunity to succeed in the U.S.”
He added, “Our goal is to make Play’n GO games as popular in America as they are in any other regulated market around the globe. We understand that each market is unique and that it will take time to grow in the U.S. But we are absolutely confident that we will soon expand our presence across the country.”
Play’n GO's portfolio, which includes well-known online slots like Rich Wilde and the Book of Dead, is poised to change the game in the U.S., introducing American players to popular franchises and an unprecedented array of licensed content.
Recent releases from Play’n GO include Def Leppard Hysteria, KISS Reels of Rock, and NSYNC Pop, inspired by the legendary 90s boy band.
In 2022 alone, Play’n GO launched 27 premium games, including Gigantoonz—part of the globally popular Reactoonz series—alongside Wild Trigger, Raging Rex 2, 15 Crystal Roses: A Tale of Love, and King’s Mask, which has become one of the company’s most successful releases to date.
