written and last updated by
Sam Smith at
02 Feb 2022
Journalist, Editorial Department
Play’n GO, one of the leading global providers of online slots, is set to make its products available to users of Nederlandse Loterij for the first time through a direct integration. Following the signing of the agreement, the Swedish provider's portfolio will be featured on the largest gaming platform in the Netherlands.
The content available to Dutch users includes popular titles such as Rise of Olympus, Book of Dead, Gigantoonz, and Super Flip. Once the integration process is complete, customers will also gain access to the full range of games.
Stuart Trigwell, Play’n GO's Head of Sales for Western Europe, stated, “The new and recently regulated Dutch market is now one of the most exciting in the industry. All of us at Play’n GO are looking forward to entertaining and delighting the players of Nederlandse Loterij.”
He added, “Nederlandse Loterij and Play’n GO are natural partners in many ways, not least because we share similar values regarding user safety, responsible behavior, and enhancing the entertainment value of slots.”
Trigwell also mentioned that this agreement marks just the beginning of a long-term partnership with the Nederlandse Loterij brand. As part of the collaboration, there are plans to develop exclusive, fully localized content for local players.
Nederlandse Loterij is one of the largest online casino operators in the Netherlands, formed in 2016 through the merger of Nederlandse Staatsloterij and De Lotto. Meanwhile, Play’n GO was among the first suppliers to launch its games in the newly regulated Dutch online gambling market, making over 200 premium-quality slots available to audiences on the very first day of legal operations in October 2021.
In related news, operator N1 Bet has integrated the Jackpot Aggregator from Softswiss.
