written and last updated by
Sam Smith at
04 Oct 2022
Journalist, Editorial Department
The online casino brand PlayStar has gained access to the market in the U.S. state of Indiana through an expanded partnership with Caesars Entertainment. According to the agreement, the operator will launch its operations in the state if online gambling is legalized there. PlayStar's activities in the U.S. are supported by the Gaming Innovation Group.
Currently, online gambling in Indiana is limited to sports betting. However, last week the state released a report detailing the potential revenue that could be generated from casinos. Projections suggest that revenue could reach $469 million in the first year of the industry’s operation, growing to $830 million by the third year.
The market access agreement was finalized just weeks after PlayStar made its U.S. debut by launching its online casino in New Jersey. The company also plans to actively enter the Pennsylvania market by the end of 2022, contingent upon completing the brand's licensing process.
Adam Noble, co-founder and business development director of PlayStar, commented, “Although it has only been a few days since our launch in New Jersey, we have already seen very promising results. We are quite confident that this success will be replicated in the Indiana market.”
Noble believes that obtaining permission to operate in regions that are still in the process of enacting gambling regulations enhances the company’s growth prospects in the area. PlayStar will be able to enter the legal market from day one of its operation.
Additionally, a representative from PlayStar stated that the company remains focused on casino development, with other activities, such as sports betting, taking a back seat.
In related news, Yggdrasil and Bad Dingo have announced the launch of their new slot game, Arctic Sorcerer GigaBlox.
