written and last updated by
Sam Smith at
10 Nov 2022
Journalist, Editorial Department
Playtech has entered into a partnership with BetVictor Group to supply online casino content across the UK.
Under the new agreement, Playtech's popular games will be made available to all BetVictor Group brands in the UK, including BetVictor, Parimatch, and Heart Bingo. Playtech products will also be featured on the TalkSport Bet website from BetVictor Group upon its launch.
BetVictor Group customers will gain access to a comprehensive suite of games, as well as Playtech's messaging and promotional tools. Notably, the brands will have immediate access to three Playtech slots themed around the 2022 FIFA World Cup, which will be released in conjunction with the tournament's kickoff.
This partnership marks the first collaboration between Playtech and BetVictor Group. George Voyatzis, Playtech's Vice President of Commercial, expressed enthusiasm about the alliance, stating, "We are excited to partner with BetVictor, one of the leading gaming companies in the world. This partnership is of great strategic importance to us, as it provides a unique opportunity to showcase our innovative content to an even larger player base. Building and maintaining strong partnerships with other industry leaders is vital to Playtech's success, and we are pleased to have this new agreement with BetVictor, whose goals align closely with ours."
Turlough Lally, Director of e-Gaming at BetVictor, also commented, "Playtech is a key player in the gaming industry, and we are thrilled about our new partnership. This collaboration will significantly enhance our online casino offerings in the UK. We hope it will be a long-lasting relationship, allowing us to explore new markets together and provide our customers worldwide with engaging and innovative content."
Previously, it was reported that Playtech had abandoned plans to sell Snaitech.
