Pragmatic Play Expands Partnership with Gamesys Group to Promote Live Casino Games

Pragmatic Play, a leading content provider for the iGaming industry, is strengthening its partnership with operator Gamesys Group. The aim is to offer popular live games to a broader audience across several key markets.
The agreement includes Pragmatic Play's titles such as Sweet Bonanza CandyLand, Boom City, and PowerUP Roulette, all of which feature advanced functionalities and engaging gameplay.
Gamesys Group operates in major markets, including Spain and the UK, which means that Pragmatic Play's live portfolio could see significant expansion in its user base.
Irina Cornides, Chief Operating Officer of Pragmatic Play, commented on the renewed deal: "From experience, I can say that Gamesys is an incredibly creative and cohesive team that shares our commitment to entertainment and player protection. I am pleased to continue strengthening our productive partnership. Pragmatic Play's leading Live Casino portfolio will be available to Gamesys across all active markets, allowing even more users of their brands to enjoy our growing range of immersive game shows and premium table games," Cornides stated.
Gamesys Group is owned by Bally’s Corporation, a company involved in casinos and entertainment. This global entity not only manages a number of land-based establishments but is also making significant strides in the iGaming and online sports betting sectors. Bally’s oversees well-known brands such as Vera&John, Jackpotjoy, and Virgin Games.
Simon Field, Director of Strategy and Development for Live Casino at Bally’s Interactive, described Pragmatic Play's live games as some of the most recognizable in the market. He added, "With such an extensive and exciting portfolio, we are thrilled to have the opportunity to provide their content to our visitors. The brand has a reputation for innovative and boundary-pushing games that captivate and engage audiences. Therefore, we are confident that our customers will greatly enjoy these new offerings."
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