Pragmatic Play has become the exclusive supplier for Flutter's online casino brands in the UK and Ireland
As part of the agreement, Pragmatic Play will supply its live casino products along with its innovative Smart Studio solution. This technology allows for the customization of game titles to fit specific brands, creating a unique user experience. Additionally, Flutter will receive exclusive titles developed specifically for the audiences of its various online casinos.
Irina Korinides, a representative of Pragmatic Play, commented on the new agreement, stating, "Pragmatic Play and Flutter share a commitment to creating unique and exceptional gaming experiences. We are excited to become the exclusive live casino supplier for such popular brands as Betfair, Paddy Power, and Sky Vegas in the UK and Ireland."
Flutter's Chief Commercial Officer, Roisin Hogan, noted, "Pragmatic Play's Smart Studio solution perfectly aligns with our strategy to create unique experiences for customers through innovation. We are pleased to finalize this deal, which will strengthen our partnership and allow us to offer players in the UK and Ireland new and exciting products."
This agreement underscores both companies' commitment to delivering high-quality content and enhancing their market positions. The combination of Pragmatic Play's innovative solutions and Flutter's well-known brands promises to elevate the gaming experience for users in the UK and Ireland.
In related news, Pragmatic Play has announced the release of its new video slot, Money Stacks Megaways.
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