written and last updated by
Sam Smith at
19 Apr 2022
Journalist, Editorial Department
Pragmatic Play has announced a partnership agreement with operator Hollywoodbets, a move that will strengthen the provider's position in the South African market.
Under the new agreement, Pragmatic Play will supply Hollywoodbets with its complete portfolio of slot games, along with a range of scratch cards featuring instant prize payouts. In total, the operator's platform will host over 100 gaming titles from the European provider.
Yossi Barzely, Director of Business Development at Pragmatic Play, stated, "Hollywoodbets has been serving gamblers in South Africa and beyond for many years. The operator offers a vast selection of gaming entertainment, making it a significant player in this market. Partnering with them will allow our company to expand its presence on the African continent. Through Hollywoodbets, we will be able to reach top-tier customers, which is primarily where our products are targeted."
Barzely added, "We have already agreed on the content we will provide to the operator. However, this does not mean that our game lineup will remain static. Our company releases up to six new titles each month, which will be integrated immediately onto our new partner's platform."
Dermot O’Connell, manager at Hollywoodbets, commented on the deal: "We are committed to offering our customers premium gaming entertainment and the best gaming experience. That’s why we take a thorough approach to selecting our partners. Pragmatic Play meets all our requirements and is ready to provide its top-tier content on our platform. This will allow us to expand our range of titles and attract new customers."
It is worth noting that this announcement comes on the heels of the recent ICE London exhibition, where major international providers showcased their gaming content.
