written and last updated by
Sam Smith at
23 Apr 2025
Journalist, Editorial Department
Pragmatic Play, a leading content provider in the iGaming sector, will participate in the SBC Summit Americas, taking place from May 13 to 15 in Fort Lauderdale, Florida. The company will showcase its key offerings at booth C710, where visitors can expect not only a portfolio of popular slots but also a unique immersion into the world of ancient mythology.
As the markets in North and Latin America continue to develop, Pragmatic Play is intensifying its focus on these two regions, viewing them as strategically important. This year, the provider will introduce a new initiative called Experiences Beyond Olympus, inspired by ancient Greek myths and characters from the studio's legendary slots. This initiative aims to bring virtual worlds to life by combining narrative elements, technology, and visual immersion.
The company plans to highlight not only the diversity of its gaming solutions, including slots, live dealer broadcasts, and virtual sports, but also to emphasize its role as one of the industry's leading innovators. Attendees will have the opportunity to gain insider insights into the mechanics and ideas behind the games, with exclusive access to upcoming releases and technical innovations.
Victor Arias, Vice President for Latin America at ARRISE, which represents Pragmatic Play, stated, "Participating in the SBC Summit Americas is a significant step in strengthening our brand's presence on the American continent. The Experiences Beyond Olympus concept is not just a content presentation; it’s a full-fledged show that merges creativity and technology. We will place a special emphasis on the unique blend of storytelling and gameplay that has become our hallmark."
It is worth noting that Pragmatic Play recently opened a live casino studio in Vienna for the win2day platform.
