written and last updated by
Sam Smith at
17 Mar 2025
Journalist, Editorial Department
Leading iGaming provider Pragmatic Play has announced its participation in the BiS SiGMA Americas 2025 exhibition. The company is returning to one of the largest platforms in Latin America, where key industry players will discuss the future of the gaming business and showcase innovative developments. The event is set to take place from April 7 to 10 at the Transamerica Expo Center in São Paulo.
BiS SiGMA Americas 2025 is expected to attract over 18,000 attendees and more than 300 speakers, including representatives from global companies, analysts, and gaming industry experts. Pragmatic Play will showcase its extensive portfolio of games at booth N155, where it plans to highlight upcoming updates and expansion strategies.
The exhibition has become an important platform for knowledge and experience exchange in the region. Analysts estimate that by 2027, the iGaming market in South America could reach $6.75 billion, making it one of the most promising areas for investment.
At BiS SiGMA Americas 2025, Pragmatic Play will also introduce its "Experiences Beyond Olympus" concept, which focuses on innovative mechanics, advanced user experiences, and enhanced opportunities for operators. Participation in the exhibition will not only strengthen the company's position in Latin America but also facilitate the establishment of new partnerships.
A representative from Pragmatic Play stated, "BiS SiGMA Americas is a crucial event for the Latin American gaming sector. We are excited to be part of this event once again. Participating in the summit allows us to showcase our wide range of games, engage with industry leaders, and solidify Pragmatic Play's presence in the region."
Additionally, Pragmatic Play recently announced the implementation of a new Free Chips feature in its live roulette offering.
