written and last updated by
Sam Smith at
11 Oct 2021
Journalist, Editorial Department
Relax Gaming has signed an agreement with William Hill, significantly expanding the range of games available to users in the UK. The Finnish provider will feature its slots on the operator's gaming site. Additionally, the British casino will benefit from access to the Powered by Relax and Silver Bullet platforms. Through these channels, William Hill will be able to offer products from Relax Gaming's partner studios, including RubyPlay and Spadegaming.
"We are thrilled to collaborate with one of the leading global suppliers of gaming content, known not only for producing high-quality slots but also for setting trends across the industry. We are excited to offer our customers entertainment from partner studios. Relax's portfolio will provide users with top-notch slots that have already become favorites among the UK audience," said Craig Staples, Head of Gaming Content at William Hill.
Previously, Relax was recognized as one of the leading aggregators in the gaming industry, boasting a product range of over 2,000 online casino games.
Commenting on the deal from the content developer's side, Andrew Crosby, Account Management Director at Relax Gaming, stated, "Our goal is to provide partners with the best solutions and players with high-quality, engaging slot games. Partnering with one of the top operators in the UK opens up significant opportunities for our company to expand its influence in the country. I am confident that this collaboration will be highly fruitful and will last for many years to come."
The agreement with William Hill is part of Relax Gaming's strategy to expand its business in the UK. In September 2021, the provider had already signed a deal with Ellmount Entertainment.
In related news, Roskachestvo has discovered elements of casino mechanics in mobile games.
