written and last updated by
Sam Smith at
12 Apr 2022
Journalist, Editorial Department
The ICE London exhibition at the ExCeL center will kick off today after a two-year hiatus, running for three days. During this time, participants will showcase their best gaming products and innovative solutions to the audience.
Previously, ICE London took place in February, but in 2022, the organizers had to postpone the event due to ongoing Covid-19 restrictions in London. Despite this setback, a significant number of participants have registered for the event, including major global companies.
Exhibitors will present their new software for online casinos and physical slot machines for land-based venues. This will not only attract potential partners for future game placements but also investors looking to further develop their businesses.
The exhibition will feature several engaging talks focused on the evolution of the gambling industry. Notable figures from the world of gaming will be speaking, including Jonathan Pettemerides from Rank Group, Itzik Akiva from American iGaming Solutions, Alessandro Allara from Lottomatica, and José Miguel Almeida from Kaizen Gaming.
Additionally, ICE London will host conferences addressing player protection issues. Both operators of gambling establishments and online platforms, as well as regulators, will participate in these discussions.
Furthermore, the exhibition will showcase 14 new startups from emerging studios, with organizers aiming to support their successful development.
