written and last updated by
Sam Smith at
01 Dec 2022
Journalist, Editorial Department
The information-gathering platform OPTX has signed a partnership agreement with Viejas Casino & Resort in Southern California. This new deal will grant Viejas access to OPTX's suite of solutions, including OPTX Slots, Slots AI, Slot Dispatch, Player Development, Player Development AI, and Connect.
According to OPTX, its cutting-edge products address common challenges faced by operators through innovative technology. The real-time data analytics provided by OPTX offers actionable insights and personalized information about all users, ensuring that no active player goes unnoticed by the casino.
Viejas CFO Eric Hans commented, "OPTX will enhance our operational efficiency and provide additional flexibility through an intuitive and streamlined unified system for all departments. The ability to replace multiple operating systems with an integrated platform is exactly what we need to make quick and informed decisions in the fast-paced gaming industry."
"OPTX and Viejas are the perfect partners," said Viejas CEO Jim Wild. "Our dedicated team is always on the lookout for promising products that can drive profitability and improve the guest experience. Collaborating with OPTX will allow us to optimize the casino through recommendations for slot replacements, as well as valuable player insights and visualizations. This will undoubtedly enhance our capacity for further growth and business development."
In previous news, we reported that Lady Luck Games Group has obtained a B2B license from the UK Gambling Commission.
