19 Oct 20201 min. read

William Hill Strengthens Its Position in the Spanish Market

William Hill Strengthens Its Position in the Spanish Market
Sam Smith
written and last updated by Sam Smith at 19 Oct 2020 Journalist, Editorial Department
The renowned bookmaker and operator William Hill has confirmed the launch of its Mr Green casino in the Spanish gambling market. This development follows the company receiving a license from Spain's Directorate General for the Regulation of Gambling.
In a press release, the company stated that this event will strengthen William Hill's presence in the local sports betting and online entertainment market. The operator is confident that the launch of Mr Green in Spain will support its multi-brand strategy in the region.
It's worth noting that the company acquired the casino for €270 million in January 2019 from its subsidiary MRG.
Patrick Jonker, Managing Director of William Hill International and CEO of Mr Green, commented: "This is an important milestone in our strategy. With the launch of Mr Green in Spain, we look forward to driving the company's growth by expanding our presence in this region with the support of one of the strongest casino brands in the industry."
Additionally, it should be mentioned that Caesars' plan to acquire William Hill is currently at risk of falling through.

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