Wynn Resorts has announced the acquisition of Crown London Casino from Crown Resorts
The sale of this property reflects Crown Resorts' long-term strategy to strengthen its position in Australia. This move is also aimed at enhancing key venues in Melbourne, Perth, and Sydney.
Crown Resorts CEO David Tsai, who was appointed in November 2024, emphasized that the sale aligns with the company's strategy to invest in Australian assets and improve the customer experience. Since taking office, Tsai has been actively implementing significant reforms, particularly at Crown Perth, and is focused on enhancing service quality for casino visitors.
Crown Resorts acquired the London property in 2011. Its sale marks a shift for the company towards bolstering its local operations amid economic challenges and tightening regulations in the Australian gambling industry.
For Wynn Resorts, this acquisition presents an opportunity to expand its international footprint by adding a new venue to its portfolio. The company is expected to provide further details about the transition of Crown London and its internal development initiatives in the coming months.
The acquired casino is located in the heart of London's Mayfair district and features 20 gaming tables, along with a restaurant and lounge area for guests. Until the deal is finalized, the establishment will continue to operate under the Crown brand.
Notably, Crown Resorts is also planning to open a casino in Sydney in the near future.
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